The Business of Blockbusters – What Makes a Nollywood Movie a Hit or a Flop?
Nollywood, often hailed as one of the largest film industries globally, is no stranger to both massive successes and disappointing flops. With about 2,500 films produced each year, the industry’s growth has been nothing short of remarkable, producing films that resonate deeply with audiences not just in Africa, but across the world. But what makes … Read more